Make Data Work for You

Ben Becker

From startups to $30B enterprises, executives and organizations trust me when they need to simplify, align and get data working for them.

Email Me

Fund the innovation you need with value hidden in the assets you already have.

Your Data Strategy Blueprint:

Focus on outcomes over technologyPrioritize business results rather than technical complexity
Find hidden value in current teams and systemsUnlock potential now, invest those returns in innovating for the future
Foster adaptability versus future-proofingBuild composable ecosystems that make your organization agile and ready for change

Making Data Work is a Challenge

Organizations invest millions in data technology but struggle to translate that investment into tangible business outcomes.

Many companies find themselves in a cycle of continuous technology investment without realizing proportional returns. The focus on acquiring new tools often overshadows the potential of existing systems.

I transform complexity into clarity, helping leaders find the hidden value in systems they already have.

By focusing on strategic simplification and clear business outcomes, I help organizations extract maximum value from existing investments before adding new technology.

Guiding Principles

Outcomes Over Technology

Prioritize business results over technical complexity

Tie data initiatives directly to P&L impact instead of technical capabilities
Create enterprise-aligned business cases with clear financial outcomes
Focus on value realization before adopting trendy technologies
Measure success through business metrics, not technical KPIs
Align data initiatives with strategic business objectives

Value From What You Have

Extract untapped potential from current systems to fund future innovation

Find hidden capabilities in existing platforms to avoid unnecessary spending
Convert efficiency gains into funding for new data capabilities
Shift organizations from "not enough data" to "not enough data people"
Use live pilot projects to creating CFO-trusted justifications for strategic investments in data
Establish quick wins that build momentum for larger transformation

From Complexity to Clarity

Build composable ecosystems that enable organizational agility

Own—don't rent—your data.
Create plug-and-play architectures for best-of-breed solutions
Reduce point-to-point integrations through common services
Establish clear boundaries and interfaces between systems
Enabling rapid experimentation and innovation through modular design

Ready to extract more value from your existing data investments?

Get Started

Measurable Results

Data working to deliver financial outcomes and business success

ROI delivered within 4 months on commercial data transformation

$0M+

in annual savings with 6-day project payback with unified data

conversion lift through advanced personalization

reduction in payment abandonment and 20% revenue lift through API-modernization

Success Stories

Real results from making data work for organizations

Value from Existing Assets

Premium Economy Revenue Optimization

$100M

Annual Revenue Unlocked

Optimized pricing strategy for premium seating without new technology, uncovering massive revenue potential from existing systems.

GrowthRead Full Story

Outcomes Over Technology

Digital Payment Transformation

52%

Reduction in Abandonment

API-first architecture modernized payment flows while maintaining stable core systems, dramatically improving conversion.

GrowthRead Full Story

Value from Existing Assets

Fuel Efficiency Data Integration

$10M+

Annual Savings, 6-Day Payback

Real-time operational data integration generated massive fuel savings by connecting existing systems rather than buying new tools.

CostRead Full Story

Outcomes Over Technology

Marketing Cloud Implementation

675%

Conversion Rate Increase

Unified marketing platform enabled sophisticated personalization and automated customer journeys for competitive advantage.

GrowthRead Full Story

From Complexity to Clarity

Commercial Data Layer Unification

$7M

Revenue + 10x ROI in 120 Days

Integrated forecasting and revenue data to improve accuracy and shift organization from "not enough data" to "not enough data people."

EfficiencyRead Full Story

Value from Existing Assets

Marketing Attribution Forensics

7 Figure

Ad Spend Optimization

Fixed foundational analytics flaws causing revenue duplication and attribution errors, restoring trust between marketing and finance.

EfficiencyRead Full Story

From Complexity to Clarity

Partner Revenue Integrity

$Millions

In Billing Errors Eliminated

Automated Partner Data Hub eliminated revenue leakage and simplified reconciliation across complex partnership networks.

CostRead Full Story

Trusted to Make Data Work for

Companies Ben Becker has worked with including Hawaiian Airlines, Air Canada, Copa Airlines, Aeromexico, IBM, Avelo, Accelya, Direct Energy, Porter, Arajet, United, and Continental Airlines

DELIVERING OUTCOMES OVER TECHNOLOGY

Led an enterprise marketing cloud implementation achieving a 675% conversion lift through advanced personalization
Achieved double-digit growth rate in web conversion generating a $50M+ P&L impact
Developed a unified commercial data warehouse achieving 10x ROI in 4 months

EXTRACTING VALUE FROM EXISTING ASSETS

Integrated multiple operational systems generating $10M+ in annual savings with 6-day project payback
Streamlined martech operations while reducing technology spend, saving over $1M annually
Leveraged behavioral segmentation and social media retargeting yielding a 3.4% boost in revenue per booking

SIMPLIFYING DATA COMPLEXITY

Reduced campaign production time from 3 weeks to 3 hours, enabling 100x increase in personalized campaigns
Consolidated teams across five cities and two countries, streamlining operations in 90 days
Delivered a digital transformation strategy that reduced payment abandonment by 52%

Ready to Make Your Data Work?

Let's uncover the hidden value in your existing systems and turn it into measurable outcomes.

Contact Ben